Search Marketing
Public relations activity and content is one of the most effective ways of keeping search marketing campaigns topical and fresh. But many traditional SEO and pay-per-click campaigns are not integrated with public relations, limiting their long-term effectiveness.
The Schwartz search marketing service combines SEO and PPC advertising with public relations campaigns. The enhanced program helps companies raise awareness, drive the right traffic to their websites and generate qualified leads.
SEO improves a company’s organic search results on Google, Yahoo, MSN and other search engines. PPC advertising allows companies to sponsor search terms and pay the search vendor when someone clicks on the link. Our services include:
Assessment
- Provide comprehensive written analysis of website and programs, identify problem areas or opportunities, and offer recommendations
- Consult on website content, including links, trackbacks and frequency
- Create competitive analysis, including relative performance of sites offering similar products and services
SEO program
- Create and maintain superior organic search results
- Identify and tune keywords
- Consult on website content, including links, trackbacks and frequency
- Integrate keywords into press releases and other PR communications
PPC program
- Design and implement campaigns that generate leads
- Determine keywords for bidding
- Bid on and buy keywords
- Write AdWords lead text
- Tune program over time
- Provide guidance on landing pages
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