Speeds, feeds and....weeds?
According to a recent survey from IDC, we have seen an inflection point with regards to the adoption of Green IT. According to the firm, more than half of all IT buyers now consider "greenness" as part of the buying criteria. The number one driver in green purchasing decisions is economic revolving around operational costs. As energy prices continue to go higher, there is little chance that this trend will stop anytime soon.
What does this mean? It means even more hardware marketers will tout the greenness of their products through PR and advertising. It means that companies that reduce storage and other infrastructure requirements (SaaS) will continue to point to the indirect costs those products save customers. Bottom line? Green IT is here to stay.
Tags: green advertising, Green IT, green marketer, green PR, marketing, storage
Posted by Jason Morris on April 21, 2008 at 5:26 PM
Comments (0) | TrackBack (0)
