CONTACT INFO

SCHWARTZ HOMEPAGE

RENEWABLOG

RENEWABLOG

Where have you gone, Michael Douglas?

This weekend, my wife and I were getting ready to watch a movie when I saw The American President on TNT or TBS (is there a difference?). This is the one where Michael Douglas plays a widower, single father and a first-term president. He meets and begins dating a lobbyist (played by Annette Bening) from a environmental group. The climax of the movie is a press conference where Douglas says that he is going to send aggressive gun control and climate legislation to Congress--two separate pieces of legislation that he was using as bargaining chips--while ignoring any negotiating he has already done with House and Senate members on the bills. The global warming bill he supports is a 20% reduction of green house gases by a certain date.

Now, I've seen the movie a dozen times (sadly) and it remains one of those guilty pleasure, Saturday afternoon movies that I will likely watch again (it has Michael J Fox, Richard Dreyfus and Martin Sheen as well...great cast). However, something struck me this time when watching it.

I knew that the environmental legislation pushed by Bening's character was a central plot component, but what struck me was that this was a topic for a movie released in 1995. That is 12 years ago now, going on 13. This amazed me because I would never have guessed that climate change has been a mainstream topic for that long. Maybe it is because I thought the debate was still centered on the ozone layer then or because gas was under $2 per gallon. In any case, I was shocked. Yet, it still seems as though we are only now scratching the surface of coming legislation, technology, etc.

What it also made me realize is that David Roberts of Gristmill is right: the world will be a much different place in 2020 when we are nearing the first date in many carbon emission-related bills currently under discussion.

Consider that in 1995 Bill Clinton was a first-term president. Solar was a niche industry with little VC or private equity investment and certainly no $200 million rounds. The Dow hit 5,000 for the first time. Yahoo! was founded. Biofuels, fuel cells and ethanol weren't part of the everyday lexicon. CFL stood for Canadian Football League, not a type of light bulb. There was no Internet bubble or tech recession.

Amazing, no? Given the amount of investment in and marketing noise around renewable energy today, I am willing to bet that things will advance a bit more quickly over the next 13 years, with or without Michael Douglas leading the charge.

Tags: , , , , , , , , ,

Posted by Jason Morris on December 12, 2007 at 9:16 AM
Comments (0) | TrackBack (0)

TrackBack

TrackBack URL for this entry:
http://www.schwartz-pr.com/mtype/mt-tb.cgi/2664

Post a comment

(This is a corporate blog. We invite and welcome your comments, but they must be reviewed by the site owner before posting. Thanks for your patience. Comments left anonymously will not be posted.)