Dana Conti
Dana Conti has worked on a wide variety of award-winning healthcare PR campaigns. Since joining Schwartz in 2001, Conti has helped to build Schwartz’s biotech and pharmaceutical, medical devices and diagnostics, and healthcare IT practice groups. Conti also represents the healthcare practice as a member of Schwartz's new media committee. At Schwartz, Conti has provided global healthcare concerns and emerging health-technology innovators with business-impacting public relations programs.
Conti played an instrumental role in one of Schwartz's most recognized medical device campaigns, Philips Electronics. For Philips, Conti helped execute a national PR campaign to introduce the first home defibrillator, followed by the first over-the-counter clearance of a therapeutic medical device. The campaign won several prestigious industry awards, including a Communicator Crystal Award, a Silver SABRE and a Bronze Anvil. Conti also worked with Cyberonics, Inc., developing strategic corporate communication for regulatory events and executing regional PR campaigns to support sales efforts for the company's device to treat epilepsy and depression. Conti currently manages a category and brand creation program for GE Healthcare's Monitoring Solutions, a unit within GE Healthcare's $17 billion business.
Conti has played a critical role in helping to grow Schwartz's burgeoning biotech and pharmaceutical, and healthcare IT practice groups. He provides counsel on corporate, investor and scientific communication, as well as partnership management, clinical trial recruitment and issue awareness.
Conti has relationships with several of the nation's leading and most influential reporters and producers at outlets ranging from The Wall Street Journal, Reuters, Bloomberg, The New York Times and CNBC.
His responsibilities include managing account teams and their operations; acting as clients' day-to-day contact; developing corporate messaging and strategic PR goals; actively engaging in regular contact with top-tier media and industry analysts; and pursuing placements in the business, consumer, medical, local and trade press to secure positive coverage of his clients. Conti also leads internal training sessions on healthcare PR and business etiquette topics.
Prior to Schwartz, Conti worked at a boutique public relations and marketing firm in Chicago specializing in real estate and professional services companies. His responsibilities at Dickinson Group included public affairs projects, community and media relations, newsletter production and special events planning.
Conti received a B.S. in communication management, with a concentration in communication, politics and law, from Emerson College in Boston.
