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PR Plug

A quick plug today for some of the great work that our healthcare IT practice has been doing here at Schwartz.

The new iPhone 3G has provided great guerilla PR opportunities for consumer medical software clients who’ve developed apps for the phone.  ePocrates, an early partner of Apple and one of the first to use the SDK, was featured in the Wall Street Journal’s iPhone piece the day of the launch on July 11.  Healthcare content company A.D.A.M. developed the Symptom Navigator for iPhone, which was written about in the New York Times “Phone Smart” column, the Wall Street Journal Health Blog, PC World, and dozens of trades and blogs.

This month’s launch of American Well, the online healthcare marketplace, garnered coverage in USA Today, the Wall Street Journal Health Blog, and many trade media and online outlets.

I’d be happy to talk with any healthcare IT PR practitioners on how we went about these campaigns.

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Posted by Shawn Whalen on July 29, 2008 at 11:26 AM
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