Search and Destroy
A quick commercial on a new service the Agency is offering, search marketing. Search marketing is changing marketing. Google prints money from their search advertising business. It's inexpensive, effective and very measurable.
However, many companies treat search marketing as a stand-alone initiative. Figure out some keywords, search engine optimize (SEO) the site, maybe run some pay-per-click (PPC) campaigns to generate leads. Inevitably, without any strategic context, the initiative putters out.
There's another, smaller group of companies that are navigating this roadblock by tightly integrating their search marketing programs with public relations. They tap the PR team to develop messages, turn those messages into keywords, use articles and other PR content to optimize the site and blast out strategic PPC campaigns coordinated with media campaigns.
This "surround-sound" approach hits key audiences with the same messages from two of the most influential sources out there--media (both traditional and social) and Google search.
Schwartz is sitting at the crossroads of PR and search marketing. For quite a while we've been optimizing releases, providing keyword advice and even figuring out compelling offers that will convert into qualified leads.
Today, we're diving in with a full-fledged search marketing offering. We believe PR and search marketing services fit naturally together. Contact me if you'd like more info.
Posted by Shawn Whalen on May 21, 2008 at 12:05 PM
Comments (0) | TrackBack (0)
