SCHWARTZ HEALTHCARE-IT BLOG

NY Loves RHIO

In a vote of confidence in regional healthcare information organizations (RHIOs), the state of New York gave out  $105 million in grants recently. Among the 19 grants, Brooklyn’s Health Information Exchange snagged the largest grant of $12.7 million.

The Empire state's HCIT goals include supporting Medicaid providers, streamlining public health reporting and monitoring, increasing patients’ involvement in their care, and improving the quality of care.

In a press conference, New York pointed out how they are giving more money out than the Federal government office headed by Kolodner. This financial support by New York is an example of how state governments can help increase adoption of technology.

From the healthcare IT marketers perspective, any vendors with New York customers part of these grants should consider ways of promoting their involvement, from a simple congratulations letter to a press release. Others ideas include pitching such customers to the media as case studies, as part of RHIO trend stories, for joint bylines with your executives or as speaking engagement case study submissions.

Posted by Shawn Whalen on April 7, 2008 at 2:54 PM
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