This is PR
As readers of my blog know, I rarely tout the horn of my own agency's work, favoring instead a discussion of heatlhcare IT issues from the perspective of the HCIT marketer. The "PR Strategies and Tactics" category of posts contains helpful PR advice and techniques proven in the field.
Today though I wanted to point out a banner week of business press placements we got for clients. While deep and regular trade media coverage is important, elevating the story into the business press is something different altogether.
- ActiveHealth Management, a healthcare data analytics company, featured in today's Investor's Business Daily (p. A-11).
- Best Doctors, a second opinion medical service, the topic of a BusinessWeek piece on March 17 (p. 74).
- GetWellNetwork, interactive patient care technology, featured in the New York Times on Monday, March 17 (p. C-6) with CEO photo.
- Epocrates, drug/health content provider, solid mention in USA Today, March 20.
I'd be happy to talk with interested marketers on how we do it.
Posted by Shawn Whalen on March 21, 2008 at 4:44 PM
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