No News, No Problem
Since our first complimentary public relations Webinar was quite popular, Schwartz Communications is offering another next Tuesday, June 12, 2:00 pm. Register here .
"No News, No Problem: Maintaining Healthcare Media Momentum" will demystify the PR process, explain what it takes to keep the media dialogue (and coverage) alive when news is slow, and offer real-world examples of success.
As a healthcare industry marketer, public relations is a key component of your integrated marketing programs. A critical part of the marketing mix, PR can consume a lot of time and be difficult to demonstrate the tangible ROI benefits executives expect. Like many companies, grabbing the media spotlight might come easily when you have significant news, but how do you keep the coverage coming when there is no news? How do you create that "buzz" that separates great public relations from run-rate corporate communications?
Schwartz Communications believes public relations is about engaging a dialogue with media to support sales and drive key messages to clinical, patient or investor communities-in some cases all of these audiences. It requires equal measure common sense, creativity and elbow grease but in today's competitive media world, that can be easier said than done.
Please join us for a complimentary Webinar "No News, No Problem: Maintaining Healthcare Media Momentum," on Tuesday, June 12th at 2:00 p.m. EDT.
In this informative, complimentary Webinar, we will explain what it takes to keep the media dialogue (and coverage) alive when news is slow, and offer real-world examples of clients who have done this with success.
Perplexed with a PR problem when news is slow? Include your challenge or question related to this topic in the registration form below- you may be able to leave the Webinar with a new perspective on your PR program.
Posted by Shawn Whalen on June 6, 2007 at 2:52 PM
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