Great Caesar's Ghost! Wikipedia and the Cutting Room Floor
Wikipedia is undergoing some changes and introducing a layer of editorial approval for certain entries, including living people. This news is certainly getting a ton of coverage; the best summaries are in Tuesday's NY Times and CNET. I'm not going to recap---both are excellent at examing the issues.

What I like about Daniel Terdiman's CNET piece is he nails a couple major issues. Most importantly, he explores human nature and what happens when "unfettered rights" are left to their own devices. Yes, innovation happens. Yes, discovery happens. And yes, there are amazing "gotchas" that uncover corruption and other attrocities.
But there's a flip side. In a perfect world, conscience would drive everyone to behave. But Wikipedia has a lot of individuals and corporations with reputations---and there always seems to be trolls and others out there ready to disparage whatever appears to be clean, just to do so.
Although there is some hand-wringing over this practice, it's actually a very positive thing. It recognizes the rise of Wikipedia as a more credible source looking seriously at the origins and evolution of its content. Wikipedia is often my first stop for information, as it is for 60 million visitors a month. There's a digital transformation underway and Wikipedia now has enough juice to be asked about credibility.
Simply put, this is the future of the modern editorial role. Tomorrow's Perry Whites are going to be found at places like Wikipedia, and whole new rulebook of ethics, values and codes is evolving for the digital landscape.
And if you're struggling with Wikipedia (it's a tad tricky at times), let us help. We're finishing up a Tip Sheet and you should be able to grab it in a week or so at www.schwartz-pr.com. You can also comment on this post, send me a Tweet, or fill out our contact form and I'll make sure you get one when it's published.
Photo: Courtesy of Wikipedia. Originally appeared in Jimmy Olsen #22 (August 1957). Art by Curt Swan.
Tags: Reputation Management, social+media, Wikipedia
Posted by Bryan Scanlon on August 26, 2009 at 2:11 PM
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