A humbling experience
Today, PRSourceCode released the results of its 2008 "Top Tech Communicators" survey. The organization surveyed 800 tech journalists to determine who they thought were the best PR agencies when it came to "the value they deliver on the editorial process in terms of responsiveness, reliability, and overall recognition of editorial needs."
Schwartz Communications was ranked #1 in the "Large Agency" category (agencies with more than 60 people). I was very happy, to say the least, when I read the news. But then it really started to sink in and I was humbled. This wasn't an award like the Silver Anvils or Bell Ringers, where we showcase the best of the best.
This award, voted on by journalists, is a direct result of the day-to-day interactions of every one of our 230 employees. It isn't one team going above and beyond, it is everyone from the VPs (yes, we still pitch) to the account executives we train, coach and practice with daily. It isn't just for work on behalf of one client, but all our clients. Every day. Every call. Every email. Every blog post.
We coach our employees -- be topical, think beyond the pitch, be responsive, open and transparent. Everyone matters. Everyone. Take the big swing.
This is the best proof that our staff lives our beliefs and puts them into practice every day. I did the math one time, and we interact with reporters, bloggers and analysts more than 600,000 times every year.
We are deeply honored by this award. It reflects not just good work, but good processes and a commitment to excellence. On behalf of the Schwartz team -- thanks to the journalists, our clients and our staff.
Posted by Mark McClennan on August 12, 2008 at 2:08 PM
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