Keeping It Local
PR is often about 'keeping it local'. Language, local culture and the media agenda, all contribute to a need for 'feet on the street' whenever executing a campaign in a far away land. That's the theme of the London office's webinar on July 17, entitled "Bringing Your PR Campaign to Europe," in which Luke Nava and Ed Barker will offer practical advice for US companies undertaking PR in Europe. There will be hints and tips about tackling cultural differences and language barriers. We'll use real life case studies demonstrating how to leverage customers to best effect or tap into topical media trends and themes.
The webinar will be held on July 17 at 10am Pacific, 1pm Eastern. Register at www.schwartz-pr.com/webinar for more information.
Tags: European PR, Webinar
Posted by Ed Barker on July 10, 2008 at 12:03 PM
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