The Future of Journalism in a Social Media World
The rapid evolution of tech journalism as it's impacted by social media, among other factors, is affecting every company in the tech industry. Media relations isn't what it was last year, and it's monumentally different than it was 10 years ago.
Anyone who works with the media or who relies on it to help reach customers, partners or employees has to understand the pressure journalism is under and the resulting changes it's undergoing. It's that basic!
To that end, you're invited to learn more about "The Future of Journalism in a Social Media World" at next Tuesday's event sponsored by the Public Relations Society of America's Boston Chapter and the Social Media Club. (Registration is available through the PRSA Boston website. The event will be held in Weston at the American Cancer Society's offices.)
Veteran journalist Paul Gillin, author of "The New Influencers" and the upcoming book "Secrets of Social Media Marketing," will lead the discussion. Questions he'll ask include:
- How are blogs, podcasts and online video impacting both the business and the reporting of news?
- Will journalists need to master video, audio and photography in order to practice their craft in the future?
- How has journalism been impacted by the success of bloggers moving into the reporting business?
- What does the future have in store for mainstream media? How can those media stay relevant?
Panelists include:
- Ted McEnroe, director of digital media, New England Cable News
- Robin Lubbock, director of new media, WBUR
- Howard Sholkin, director of communications and marketing programs, IDG
- David Wallace, consultant, adjunct journalism professor at Emerson College and former writer for The New York Times, Reuters and numerous websites
Promises to be an informative evening!
Posted by Laura Kempke on May 15, 2008 at 10:30 AM
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