CONTACT INFO BLOG SIGNUP

SCHWARTZ HOMEPAGE

CROSSROADS

SCHWARTZ CROSSROADS

CNN.com Gross Out

We're all well aware that traditional media have been under strain for years, first due to the web and now as a result of competition from "new media."

Some are handling the challenge as gracefully as they probably can, given the situation, and some are not. CNN.com (U.S. Alexa ranking: 19) splashes down into the latter category.

CNN has always, in my mind, been a mix of fluff and serious reporting. You might disagree, but I think that what CNN does well (e.g., some international reporting), it does better than just about anyone.

So that makes all the more stark the contrast with CNN.com. Mixed in with "American cancels 900 flights" and "China says 35 arrested in Olympics bomb plot," we have "Wedding bed found in polygamist temple" (voyeuristic--is this the most important element of the story out of west Texas?), "I'm a sociopath, hiker's killer tells police," "Witness: beheading victim asked for help," "Woman makes gruesome find after mom dies" and "Principal nabbed with teens, porn, pot."

Seriously?

It's depressing to see CNN.com take events that deserve careful treatment and clearly pander to site visitors' desire to read about and view the sordid, the morbid and the just plain gross.

NYTimes.com (U.S. Alexa ranking: 33) manages to pull in huge traffic without upping its eeew factor, but they're the only general news site giving CNN.com a run for their money.

Perhaps when CNN.com readers have their fill of sludge, they're heading to NYTimes.com for a more serious take on events. One can only hope!

 

 

Tags: ,

Posted by Laura Kempke on April 14, 2008 at 9:15 AM
Comments (1) | TrackBack (0)

TrackBack

TrackBack URL for this entry:
http://www.schwartz-pr.com/mtype/mt-tb.cgi/2825

Post a comment

(This is a corporate blog. We invite and welcome your comments, but they must be reviewed by the site owner before posting. Thanks for your patience. Comments left anonymously will not be posted.)