Target to Your Market
Fun piece on page one of today's Boston Globe on creative ways VCs look to source early deals. Couple thoughts:
1) The story's prominent placement was likely the work of Managing Editor/News and Page One Editor Caleb Solomon. Solomon visited Schwartz a few months ago and talked elequently about the role of new media in today's newsroom and how he looked to get more business stories on page one.
2) Innovative VCs like Borealis Ventures tap into underserved entrepreneurial communities. Borealis, based in New Hampshire, looks for ideas and talent in northern New England. The Peak Pitch contest is a perfect way to reach their desired audience. All types of companies can learn something about target marketing from events like this one.
Tags: boston globe, marketing, New England, VC investment
Posted by Mike Farber on March 26, 2008 at 2:21 PM
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