Paul Gillin on The New Influencers
Paul Gillin has been covering the tech industry for over 25 years, leading prominent organizations such as Computerworld and TechTarget. These days he's consulting and maintaining a couple of blogs - one on his own; the other, Tech PR War Stories, is co-hosted with David Strom. Paul is also author of the widely acclaimed book "The New Influencers." Check out this podcast - Paul offers a number of important suggestions on how companies can leverage social media. Here are a few notes:
- There's a giant global conversation going on - and it's likely someone is talking about you - get in the conversation.
- Identify the critical influencers in your market and figure out how to engage them.
- It is possible to measure what's happening - pick a small number of metrics important to you (e.g., comments, links, subscribers).
- Don't be shy - bloggers are likely to write positively about your company.
- The new model of journalism - experts can speak freely and community standards will help screen out and regulate errors.
- PR professionals should be publishers as well as a channel to reach publishers.
- Most importantly, don't be overwhelmed - take it one step at a time - learn something new every day.
Posted by John Moran on January 30, 2008 at 8:30 AM
Comments (0) | TrackBack (0)
