The new BusinessWeek
BusinessWeek has just done a big re-design. Here's the new logo:
It's still red. They kept the big "W" in the middle of the name. But is it any good?
Well, it's not bad. Certainly bold. Perhaps The New York Times should take a poll of designers like they did for the New York City taxi logo.
Here's what I find interesting. Buried in Stephen Adler's Editor's Memo it says, "We'll be opening our doors to an Internet-type model of aggregation--that is, offering other smart perspectives from around the world alongside stories that we develop. In this way, we'll share ideas that we have found worthwhile, even if they weren't invented here."
Now that's quite a statement for arguably the world's top business publication to make. In essence, BusinessWeek is recognizing that a huge part of their value is to be one of the few "must read" resources for busy professionals. If that means cherry picking enough good tidbits from competing publications to assure their readers that they're not missing much, then so be it.
Fits my theory on how the big "traditional" media outlets that figure out how to best integrate "new" media techniques and tools will wind up even more influential than before.
Posted by Mike Farber on October 23, 2007 at 8:10 AM
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