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Comparing East vs. West, Based on Interview Questions

Add this to your file on the long-discussed difference between the entrepreneurial climates on the two U.S. coasts. Recently, I traveled on a press tour with a client to meet with business press---reporters and bloggers---in Boston, New York and Washington. My client also went to San Francisco, and we compared notes on all the meetings.

The reporters in San Francisco did not ask any questions related to the client's business model. They were impressed with the technology demonstration. They like gadgets.

The reporters on the east coast generally asked about revenue models in the first five minutes. The common question: "How do you make money?"

Questions about west coast versus east coast have permeated my entire career in PR. My first-hand experience provides clear on-the-ground evidence of the split.

Extra Credit: If you have not seen it yet, you should read an account by Scott Kirsner, who freelances for the Boston Globe, on why Boston lost Facebook. It describes how an idea hatched on the east coast ultimately earned financing out west.

 

Posted by Ross Levanto on October 16, 2007 at 12:39 PM
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