All together now
I was happy to hear that Les Moonves, president of CBS, told attendees at last week's Consumer Electronics Show that "there's no such thing anymore as old or new media. We're just media." The same thing is true for corporate communications.
A year ago, I appeared on a panel in Pittsburgh with blogging guru Rob Scoble, Attorney Jim Singer and Mike Woycheck, founder of the Pittsburgh Bloggers Forum. InformationWeek's John Soat led the discussion. As the Pittsburgh Post-Gazette described the evening, "The room was filled with savvy business people, yet they didn't act savvy. They were acting like students trying to comprehend the subject and its implications." That was the exciting thing about the evening - it was a fun mix of curiosity and skepticism.
One of the issues that we discussed was the position of blogs on the corporate communication food chain. While some of the blogosphere's most passionate advocates would have you believe blogging will render traditional approaches obsolete, the truth (as usual) lies in the middle. Blogging, podcasts and wikis will have a profound impact on business collaboration and communication (see Andrew McAfee's thoughts on Enterprise 2.0), but there will always be a need for conventional communication channels (e.g. press releases).
It's not a matter of old vs. new. It's about using every tool you have to effectively communicate your organization's message.
Posted by John Moran on January 17, 2007 at 2:59 PM
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