Stop thinking of blogs and podcasts as "new"
People and organizations often resist change. It's easy to think of reasons to avoid doing something new - don't have the time, we'll lose control, can't see the value, unproven technology, what happens if something goes wrong - the list is endless. This applies to the emergence of a new set of digital communication channels - e.g. blogs, podcasts, wikis and social networks. Bring up the topic and you'll most likely run into a brick wall of doubt. The common denominator is that these people haven't taken the time to understand what's happening and how it can be used to their advantage. Check out Eric Lundquist's piece, "Let Freedom Ring," in the current issue of eWeek. He's right on the money when he writes, "You can develop a capability for podcasts, blogs and social networks, or you can see your users turn to outside alternatives."
Find some time to learn a little about each of these new approaches and think of ways they can help your business. Digital communications offer great opportunities to get your message out - use them to your advantage.
Posted by John Moran on November 29, 2006 at 11:08 AM
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