Bloggers, podcasters - be relevant
Check out "Joining the Party, Eager to Make Friends" in today's New York Times. Saul Hansell writes about the efforts of companies to use new communication channels (blogs, podcasts and social network sites) to market their story. While this piece focuses on marketing to a young demographic, the lesson applies to all - be relevant. Blogs, Net casts and social networking have taken their place alongside press releases, marketing collateral, sales presentations, media opportunities, analyst briefings, trade show appearances and advertising as a way to get your message out. The core message should always be the same, but the way you present it must be appropriate to the individual venue and the audience.
Posted by John Moran on October 16, 2006 at 9:11 AM
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