SOA hits YouTube
As a tease for its upcoming October 9 SOA announcement, IBM has a 36-second trailer on YouTube. It's well done. There are also three short video clips on YouTube that explain what service-oriented architecture is all about. Very simple, very effective. I looked at them quickly, didn't see a company affiliation - just a reference to a 24-year old U.S. male with the screen name of richneckyogi. Yogi's stuff is slick, nice complement to Big Blue's launch. It's ironic how many tech executives (supposedly bold, innovative people) are reluctant to consider new communication channels. Blogs, podcasts and v-casts are great ways to spread your message. They don't replace traditional media outreach, they supplement it. If you don't have time to figure out what's going on, then find your own Yogi to help - you can bet your competition will.
Posted by John Moran on September 29, 2006 at 9:12 AM
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