Middleware - it isn't that bad!
"'Middleware' is one of those subject matters, like 'colonoscopy,' that makes me flee in horror." That quote comes from an e-mail exchange I had with a veteran business technology reporter at the Boston Globe in 2001. Not much has changed since that time - at least in the way people regard software development and middleware. With so many exciting things happening in other areas of technology today, it's not surprising that development and middleware get lost in the shuffle. But, truth be told, there are plenty of interesting stories to be told - it's all in how you say it! In the months ahead, we'll discuss ways to talk about development and middleware in terms that resonate with the business community and press. Naturally, your feedback and experiences will always be welcome.
Posted by John Moran on September 17, 2006 at 2:58 PM
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